Video library
Watch it done, then do it
Short, practical walkthroughs for small marketing teams — from a first grade to schema, answer-first rewrites and rival benchmarking.
6 episodes about 57 minutes total3 series
AI readiness in 8 minutes
The whole picture: how assistants find you, what they can read, and the five gaps that stop most sites appearing in answers.
- 01Why AI answers differ from search results
- 02Training memory vs live retrieval
- 03What a crawler actually sees
Answer-first writing, live rewrite
We take a real product page and restructure it into passages an assistant can lift, without losing the brand voice.
- 01Reading the page as a machine would
- 02Moving the answer to the top
- 03Killing unresolved pronouns
Writing your llms.txt and fixing robots.txt
Line by line through both files, including which AI crawler user agents to allow and how to test you aren't blocking them.
- 01What llms.txt is and isn't
- 02The crawler user agents that matter
- 03Common accidental blocks
Organization and FAQ schema without a developer
Copy-paste structured data that tells assistants exactly who you are, plus FAQ markup built from your own sales questions.
- 01Entity naming and why it drifts
- 02Organization and WebSite blocks
- 03FAQ schema from real questions
Reading the engine comparison panel
How to interpret ChatGPT, Gemini and Claude results side by side — and what a 'no recall' answer should make you do next.
- 01Measured vs estimated findings
- 02What model agreement means
- 03Sources each engine reports
Benchmarking against three rivals
A full benchmark run end to end: ranked scores, check-by-check gaps, assistant recall grid and exporting the deck for a client.
- 01Choosing the right rivals
- 02Reading the ranked table
- 03Where rivals pass and you fail
Prefer to read?
Every episode has a written companion in the blog, with the checklists and code blocks you can copy straight into your CMS.
Newsletter
The AI visibility briefing
One email a fortnight: what changed in how assistants pick sources, the checks that moved scores most, and a template you can ship the same day.