Templates

The files and briefs that fix the checks

Every template here maps to something our grader flags. Fill the placeholders, ship the file, re-grade. No account needed.

AI files

llms.txt starter

A machine-readable index of what your company does and which pages matter, placed at /llms.txt for assistants that look for one.

Fixes: Missing llms.txt · unclear entity description

AI files

robots.txt for AI crawlers

An explicit allow-list for assistant crawlers plus a sitemap reference, so nothing is blocked by accident.

Fixes: AI crawlers blocked · no sitemap declared

Structured data

Organization schema

JSON-LD that states who you are, where you are and where else you appear — the block assistants lean on for entity facts.

Fixes: No Organization schema · weak entity signals

Structured data

FAQ schema block

Question-and-answer markup for the buyer questions you already answer on the page. Answers must match the visible copy.

Fixes: No FAQ schema · questions answered only in prose

Structured data

Head tag set

Title, description, canonical, social cards and viewport in one paste-ready block — the tags graders check first.

Fixes: Missing description · no canonical · no social preview

Content

Answer-first page template

The page shape assistants quote from: the answer in the first 60 words, then evidence, then detail.

Fixes: Buried answers · no extractable summary

Content

Comparison / alternatives page

An honest 'X vs Y' page with a table assistants can read. Comparison pages are the most-cited page type in buying answers.

Fixes: No comparison content · no alternatives coverage

Process

AI readiness checklist

The 30-minute pass a marketer can run before a launch: files, facts, schema, copy and monitoring.

Fixes: Ad-hoc launches · gaps found after publishing

Process

GEO content brief

A brief you can hand to a writer or agency that produces pages assistants can quote, not just rank.

Fixes: Content that ranks but is never quoted

Process

Monthly visibility report

A one-page reporting sheet for stakeholders: score movement, assistant recall, fixes shipped, next month's plan.

Fixes: No reporting rhythm · progress invisible to leadership

Want these filled in for your site?

Run the grader and Beacon generates the same files with your domain, pages and gaps already written in — no placeholders to fill.

Newsletter

The AI visibility briefing

One email a fortnight: what changed in how assistants pick sources, the checks that moved scores most, and a template you can ship the same day.

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