Blog
Getting your site ready for AI answers
Field notes from grading thousands of pages: what assistants can read, how to write content they'll quote, and how to prove any of it moved.
How to read your grade: what each score band means
Performance, SEO, mobile and security scored out of 100 — plus AI readiness on its own scale. What's behind each number.
14 Aug 2026 5 min
Read the guide
A 30-day AI readiness plan for a two-person marketing team
No budget, no dev sprint. Four weeks of small, ordered jobs that move the number — with what to do each week.
12 Aug 2026 · 9 min read
ChatGPT, Claude and Gemini describe you differently — here's why
Different training data, different retrieval behaviour, different blind spots. How to read engine-by-engine results without over-reading them.
6 Aug 2026 · 7 min read
llms.txt, robots.txt and the AI crawlers you should allow
What each file does, what to put in it, and how to check you aren't accidentally blocking the assistants you want to be read by.
29 Jul 2026 · 6 min read
How to write content an AI assistant will actually quote
Answer-first structure, self-contained paragraphs and specific numbers. A practical format for pages that get lifted into answers.
16 Jul 2026 · 8 min read
What AI readiness actually means for your website
Assistants don't browse your site the way a buyer does. Here's what they can actually read, and the gaps that quietly keep you out of answers.
2 Jul 2026 · 7 min read
Newsletter
The AI visibility briefing
One email a fortnight: what changed in how assistants pick sources, the checks that moved scores most, and a template you can ship the same day.